If the sitemap contains incorrect URLs, you will them under Error or Excluded. To do that go to Index > Coverage, click on the arrow down, and under Filter to Sitemaps, choose the sitemap to check. Yes, you can use GSC to check if sitemaps have incorrect URLs, such as URLs with a “no-index” tag. Check if the XML sitemap contains incorrect URLs If there are issues, you will see Couldn’t fetch. If the sitemaps are valid and Google has no problems fetching them, you will see Success under Status. Go to Index > Sitemaps to check if sitemaps have been submitted to Google. Check if sitemaps have been submitted to Google and if Google can fetch them The tool will show you warnings and errors and will let you check if Googlebot can access the site. To be able to use the tool, you need to have a URL prefix property. To test robots.txt, you can use the (old) Google Search Console robots.txt testing tool. Make sure to click through to investigate it further. If there were issues, you will the notification under Hosts/Host status. Yes, you can also use the Crawl stats report to check if there have been any problems with fetching robots.txt. Check if Google has problems requesting robots.txt Google reports on three types of host issues, such as robots.txt fetch, DNS resolution, and server connectivity. If you don’t see No problems under Hosts/Host status, make sure to check the details of the issues. If you have a URL prefix, then you will see the data for this one specific UR.If you have a Domain property, then you will see all child domains under Hosts.When in Crawl stats report, navigate to Hosts and check if any issues are reported under Status. This is very important because these issues may make it impossible for Google to crawl your site. The Crawl stats report will also show you if your hosts are having any availability issues. Check if your host has had issues that make it impossible for Google to crawl your site ⚡ Check my in-depth guide to Google Search Console crawl stats report to learn more about this tool. The crawl request breakdown and especially the By response section to make sure the crawl budget isn’t wasted on, for example, crawling pages returning status Not found (404).The number of crawl requests and their trend.Go to Settings > Crawl stats and pay special attention to: That’s what the Google crawl stats report is for. If you see “No issues detected”, then you can continue with the audit.ĥ. To be sure you are not missing any important information, go to Security & Manual Actions > Manual actions. Note that this tool is not mandatory to perform a site migration but some people use it. You may want to check it to make sure that your client did not forget to mention that the site had been migrated. This Google Search Console tool is used to inform Google about the change of address to speed up the migration process. I will talk about the Performance and Coverage reports later in the audit. ❗ If there is a significant drop or spike in Performance and/or Coverage, you will need to investigate it deeply. Go to the Overview section and pay special attention to what you see under the overview of Performance and Coverage.You can check if the site has been changed recently in two ways: This is a very important piece of information especially if you are hired to investigate a traffic drop. Check if the site has undergone some major change recently If the site is having serious issues (a manual penalty or security issues), you will see them in Overview. Go to Overview (you will automatically land in Overview after logging in) to get a quick overall picture of the site. ☝️ If you are a beginner/intermediate SEO, you definitely want to take a look at the list of SEO best practices (from Google). ⚡ Check my article on how to add and remove users in Google Search Console if you have problems getting access to GSC. The SEO hierarchy of needs in Google Search Console You need to have full permission to the property or be its owner.Ideally, the site should have both the Domain and URL prefix properties.To be able to do this technical SEO audit, you need to have full access to the site in GSC.If you are auditing a brand-new site, then you must use standard SEO auditing tools, such as Sitebulb, Semrush Site Audit, or Screaming Frog. There has to be enough data in GSC for you to be able to draw conclusions and make observations. You can do this SEO audit type only for existing sites that are indexed by Google and that have at least some traffic from Google.SEO Audit With Google Search Console (Step By Step)
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